L’effet de simple exposition

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9. L’effet de simple exposition

Ce que c’est :

Plus on est exposé à quelque chose, plus on a tendance à l’aimer ou à le juger favorablement.

Exemple :

Vous voyez une publicité tous les jours pour une marque de yaourt. Vous finirez probablement par la choisir au supermarché, même inconsciemment.

Conséquence :

Les entreprises exploitent ce biais pour influencer vos préférences de consommation

biais suivant → Le biais du survivant

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